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Feature: Chinese pay TV firm creates platform for Kenyan women in workforce to thrive

Abstract : Anne Maluki drew inspiration from positive femininity displayed by her mother while growing up in the south-eastern Kenyan county of Kitui at a time when career dreams of many girls crashed due to limitations set by patriarchy.

NAIROBI, March 8 (Xinhua) — Anne Maluki drew inspiration from
positive femininity displayed by her mother while growing up in the
south-eastern Kenyan county of Kitui at a time when career dreams of
many girls crashed due to limitations set by patriarchy.

The 33-year-old business administration major was determined at a
tender age to prove her mettle in school with a realization that quality
education could open a floodgate of opportunities in her adult life.

Maluki’s stellar performance at a private university in the Kenyan
capital, Nairobi, secured her white-collar jobs with local companies at a
relatively young age.

She is currently a manager at the Aftersales Service and Business
Hall Departments in the Chinese pay television firm, StarTimes, where
she has worked for the last eight years.

“I oversee both departments and ensure smooth day-to-day operations,”
Maluki said during an interview in Nairobi ahead of International
Women’s Day to be marked Monday.

Her ability to multi-task combined with people’s skills has ensured
that local StarTimes’ clients are provided with quality after-sales
service by a cohesive team of technicians whom she oversees.

“My team ensures that StarTimes customers have a good customer
experience when they visit our shops or when they are visited by our
Aftersales technicians,” said Maluki.

She belongs to a growing list of young Kenyan women professionals
whose career mobility is accelerating thanks to opportunities provided
by Chinese companies based in the east African Nation.

Maluki said the theme of this year’s International Women’s Day “Women
in Leadership: Achieving an equal future in a COVID-19 World” serves as
a wake-up call for organizations to bridge gender gap at all managerial
levels in order to realize success.

She credits StarTimes executives for recognizing her talent and
capabilities regardless of her gender, adding that her eight-year stint
at the company has been rewarding in terms of professional growth and
financial independence.

Maluki’s Aftersales Department was tasked by StarTimes to implement
the 800 digital villages project in Kenya that involves installation of
satellite television dishes, high-definition set top boxes and other
accessories to boost connectivity in underserved parts of the country.

She said the project has narrowed urban-rural digital divide in Kenya
besides providing gainful employment to youth who were hired to work as
installers and maintenance personnel.

Maluki said that her active involvement in the digital villages
project implemented by StarTimes in conjunction with Kenya’s ICT
ministry boosted her managerial skills that she hopes to apply and
transform her hometown.

“The management experience I gained, which is inclusive of real
hands-on experience would ensure success in whatever project that would
improve the livelihoods of my hometown,” said Maluki.

She said the 800 digital villages project in Kenya, which is part of
the 10,000 digital villages project implemented by StarTimes across
Africa, has ensured that local youth have access to content that is
educative and entertaining.

Her visits to China in 2017 and 2019 opened her eyes to the Asian
nation’s rich culture, technological progress and people-centered
development that has won global recognition.

“Overall the visits were a privilege, an eye-opener and a wonderful
learning experience. Africa should borrow a leaf especially when it
comes to the technology and philosophy which is way advanced,” said

While in China, she visited historic sites in the capital, Beijing,
including the Temple of Heaven, the Ming Tombs and the Great Wall of

Maluki also visited Shanghai where she marveled at the sight of
landmarks like the Oriental Pearl TV Tower, that is one of China’s most
iconic skyscrapers.

“I was most amazed by the different LED sequences during the night. I
also visited the amazing Huangpu River Cruise which is especially
stunning at night as both river banks are brilliantly illuminated,” said

She said a visit to the Shanghai History Museum increased her
knowledge of the city’s rich art, culture and journey towards

Maluki said she has developed an affinity towards China’s concept of
community-driven economic growth that she believes can resonate with her

She said the digital villages project, which involved local
communities at every level of implementation, increased her appreciation
of people-centered development espoused by Beijing.

“I believe that the rural community is the bedrock of development and
the focus on the rural community will eventually lead to a faster pace
of development countrywide,” said Maluki.

She aspires to mentor young girls at the grassroots and expose them to career pursuits that can transform their livelihoods.Enditem

About Xinhua Silk Road

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Source: Feature: Chinese pay TV firm creates platform for Kenyan women in workforce to thrive

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