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China’s medical aesthetics industry sees more male consumers

Abstract : China's medical aesthetics market is receiving more male consumers, China Daily reported Thursday.

BEIJING, April 29 (Xinhua) — China’s medical aesthetics market is receiving more male consumers, China Daily reported Thursday.

The report cited online aesthetic medicine platform SoYoung as saying that in 2019, China’s male medical aesthetics consumption market accounted for 9.98 percent of the total.

According to SoYoung, male consumers of the post-2000s generation are more willing to have major surgeries such as bone surgery, while those born between 1970 and 1989 are fond of hair transplants and face-lifts.

Liu Jing, a senior medical aesthetics consultant in Chengdu, Sichuan Province, said that in the last two years, she has witnessed an increasing number of male consumers coming to the beauty clinic where she works.

“Every one out of 10 consumers that come to the clinic for consultation is male,” she was quoted as saying.

With rapid development pace and surging market demand, more efforts are needed to regulate China’s medical aesthetics sector to ensure its healthy and sustainable development, experts have said.

Regulations on medical aesthetics institutions and practitioners should be strengthened to effectively curb cases of malpractice and fraud, said Xiao Ran, director of the research center of the Plastic Surgery Hospital of the Chinese Academy of Medical Sciences.

Constant vigilance is required to protect against unlicensed institutes, practitioners and products, added Xiao. Enditem

About Xinhua Silk Road

Xinhua Silk Road ( is the Belt and Road Initiative (BRI) portal. China’s silk road economic belt and the 21st century maritime silk road website, include BRI Policy, BRI Trade, BRI Investment, Belt and Road weekly, Know Belt and Road, and the integrated information services for the Belt and Road Initiative (BRI).

Source: China’s medical aesthetics industry sees more male consumers

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